Wednesday, December 30, 2020

Ford Delivers First Mustang Mach-E -- December 30, 2020

A reader noted that Ford delivered its first Ford Mustang Mach-E in Dallas -- December 30, 2020. My reply, unedited:

Without question, Sophia prefers the water. LOL. Flathead Lake last year; the Caribbean this year; etc.

Seriously, this Ford EV has to be really concerning for Tesla shareholders. Ford delivered, I think, on schedule. And unlike the very interesting and often surprising Elon Musk, Ford is run by a a board.

I'm mostly disappointed the Mustang Mach-E doesn't look like the original muscle car.

Manufacturers still aren't releasing sales data for EVs.
The company has committed $11.5 billion through 2022 to investments in electric vehicles. From a news article regarding the Mach-E:

The Ford Mustang Mach-E has several models and price points. The Mach-E Premium ER RWD is the first 300-mile range electric vehicle from a manufacturer other than Tesla Inc.

The vehicle has a price point of $45,600 after tax credits. The cheapest Mach-E with a 211-mile range has a price point of $39,195 after tax credits.

The Tesla Model Y LR with 300-mile range has a price point of $61,190. The Tesla Model 3 Perf LR AWD with 315-mile range has a price point of $56,190.

Let's assume the car has a 20% margin (well beyond what is realistic). Price point average appears to be $50,000.

20% of $50,000 = $10,000 profit per car.

$11 billion budgeted for EVs through 2022:

$11 billion / $10,000 = 1.1 million cars.

Ford averages 900,000 F-150's each year.

At best, Ford sold about 75,000 ICE Ford Mustangs / year.

I can't wait to see the 2023 Ford annual report.

I didn't watch any CNBC today. CNBC is usually two to five days behind the news. I assume Phil LeBeaux will have a segment on the EV Mustang sooner or later.

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