Friday, October 23, 2020

Rating, Share, And World Series Viewership, 2020

 

What else can we learn from these numbers?
Tampa Bay’s 6-4 win over the Los Angeles Dodgers in Game 2 on Wednesday night was seen by an average of 8,950,000 viewers on Fox, receiving a 5.0 rating and 11 share.

These are the definitions, using a graphic: 


Data we are given:

  • rating: 5.0
  • share: 11

Then, rating = share x HUT (households using TV)

  • 5.0% = 11% x HUT
  • 5.0% / 11% = HUT
  • 0.05 / 0.11 = 0.45 or 45% of households had that TVs on that night. 
I don't know about you, but prime time on a weeknight and only 45% of American households had their televisions on? Seems low to me.

No comments:

Post a Comment